I’ve struggled with sensitive skin my whole life

From diaper rash as a baby to stubborn adult acne that just wouldn’t quit. I can’t wear most skin makeup. I’ve felt left out scrolling through flawless skin videos online, and devastated looking at my red, irritated face after trying yet another “gentle” product.

But I didn’t know how to fix it. So I stayed in my lane as a marketer.

Got my MBA. Worked in PR, eCommerce logistics, and family beauty business.

On this journey, I met some of the most brilliant cosmetic chemists and partners. Slowly, an idea started to take shape.

With a clearer vision and a deeply personal mission, I became a Certified Cosmetic Formulator and studied the science behind skincare.

Together with an incredible team, I spent nearly four years developing something totally new, something I wish had always existed.

Assemblic gave me the space to truly understand my skin.

Assemblic is a build-your-own skincare system, made for sensitive skin. It helped me stop being afraid of skincare, and that gave me so much relief and confidence.

Now, I want to share that journey.

For anyone with sensitive skin who wants more clarity and control, this is for you. Because we’ve always deserved that.

Dayoon Yoon
Founder of Assemblic